Communications Consulting
As organizations face uncertain times, many have to manage investments in people and technology, cultivating a positive culture and employee experience, while helping their teams navigate ongoing change. This takes a focused approach to crafting communications that drive both business impact and employee engagement.
Why communications matter
Leaders are prioritizing organizational design and change management to navigate continuous disruption from digital transformations, economic uncertainty and political tensions. After years of such disruption, however, employees are losing their willingness to cooperate with change. Worse yet is the fact that high employee “change fatigue” and increased work friction points are correlated with a lower intent to stay with the organization:
Only 43% of employees who experience above-average change fatigue intend to stay with their organization, compared with 74% of employees with low levels of fatigue.
Organizations can decrease change fatigue and support employees through periods of uncertainty with an open-source change and communication strategy — one that is less prescriptive than top-down approaches and more collaborative, involving employees throughout the process instead of simply telling them what will happen. Where organizations would roll out communications campaigns to tell them about the change and its benefits, in the open-source change model, communications are refocused on open, two-way communications between leadership and employees.
Our Communications Consultation function is focused on designing and developing strategic communications that inform, educate, motivate, and engage; unifying the employee base; driving organizational transformation; and spearheading awareness, understanding, and confidence in the business strategy, culture, and purpose of our clients.
We provide strategic counsel to executive management and senior leadership for internal communications programs involving a range of engagement mechanisms, all designed to provide clarity on the company's vision and strategic direction while offering inspiration and motivation to employees.
Organizations using open-source change strategies are 14x times more likely to achieve change success. They see the risk of change fatigue in their employees fall by 29 percentage points, and employee intent to stay increase by as much as 19 percentage points. Using effective communications strategies, leaders can drive innovative and practical solutions that help organizations deliver employee experience improvements, strengthening overall employee engagement and the bottom line.
How we can help:
- Craft a holistic internal communications strategy that keeps employees informed of the organization's strategy and initiatives
- Build a culture of connection and belonging for all employees through an omni-channel communications rhythm and two-way connection between leaders and teams
- Establish communication touchpoints that enable every employee to feel connected to the company, its culture and values, its news, its information, its progress, and its direction via multiple communications channels
- Craft enterprise-wide communications that are underpinned by the business strategy, promote the brand, and protect the reputation of the organization
- Develop and implement an integrated internal communications plan that shapes effective leader communication, thought leadership, and visibility for the CEO and the executive team.
"Tracey is one of the best strategic communications consultants I've ever worked with. She has the ability to coach leaders to drive employee engagement, effectively guiding leaders to build high performance organizations through storytelling and meaningful narrative."
- CVP, Fortune 500 company