As organizations face uncertain times, many have to manage investments in people and technology, cultivating a positive culture and employee experience, while helping their teams navigate ongoing change. This takes a focused approach to crafting communications that drive both business impact and employee engagement.
Leaders are prioritizing organizational design and change management to navigate continuous disruption from digital transformations, economic uncertainty and political tensions. After years of such disruption, however, employees are losing their willingness to cooperate with change. Worse yet is the fact that high employee “change fatigue” and increased work friction points are correlated with a lower intent to stay with the organization:
Only 43% of employees who experience above-average change fatigue intend to stay with their organization, compared with 74% of employees with low levels of fatigue.
Organizations can decrease change fatigue and support employees through periods of uncertainty with an open-source change and communication strategy — one that is less prescriptive than top-down approaches and more collaborative, involving employees throughout the process instead of simply telling them what will happen. Where organizations would roll out communications campaigns to tell them about the change and its benefits, in the open-source change model, communications are refocused on open, two-way communications between leadership and employees.
Our Communications Consultation function is focused on designing and developing strategic communications that inform, educate, motivate, and engage; unifying the employee base; driving organizational transformation; and spearheading awareness, understanding, and confidence in the business strategy, culture, and purpose of our clients.
We provide strategic counsel to executive management and senior leadership for internal communications programs involving a range of engagement mechanisms, all designed to provide clarity on the company's vision and strategic direction while offering inspiration and motivation to employees.
Organizations using open-source change strategies are 14x times more likely to achieve change success. They see the risk of change fatigue in their employees fall by 29 percentage points, and employee intent to stay increase by as much as 19 percentage points. Using effective communications strategies, leaders can drive innovative and practical solutions that help organizations deliver employee experience improvements, strengthening overall employee engagement and the bottom line.
How we can help:
- CVP, Fortune 500 company